With No Artificial Writing Deadline, You Risk Never Finishing


I’m a big believer in getting done what needs to get done, as soon as you can get it done, without sacrificing quality. Get all of that?

And if you didn’t see it, I already ranted about how I hate the word tomorrow.

But too many times I see and hear from aspiring authors who aren’t getting their book writing done.

Which is a shame because these people have this dream to become an author but put it on the back-burner for less important things.

That’s not cool, and you certainly can’t get the benefits of writing a book without writing one.

So Dr. Brian Robben, what’s the medicine to this illness of not getting book writing done?

I’m glad you asked.

The first prescription is to set an artificial deadline. And there are two more, three total, prescriptions to heal the disease of never finishing your book.

Step 1 – Set An Artificial Deadline

Humans are not robots. They can’t guarantee a certain output by a certain time, over and over again without losing focus, getting tired, or suffering in quality.

We are much more creative and complicated people. Because of that, people need structure to maximize efficiency.

For example, students need to know an exam date before they start studying, or most won’t study.

And the same is true for writers. Aspiring authors need to set an artificial deadline for themselves or they risk never finishing their book.

With no deadline, you could brainstorm and rewrite pages for months or years without making any progress on your book.

With a deadline, you set yourself up to make tough decisions. Put together a crappy first draft. Edit it and rewrite to move forward in the book writing process. And eventually meet your deadline for publishing the book.

The deadline is the driving force that encourages you to make progress and put the pieces of your book together.

So, right now, set a deadline a month, two, or three months out—depending where you are in the book writing process—even if you don’t feel ready and all your ducks aren’t in a row.

Once you set a reasonable deadline, you’re ready for Step 2.

Step 2 – Spread The Word

You set your deadline, great. Step 2 is to go public with this deadline.

Tell your friends and family. Post something on Facebook like, “I’ve decided to write a book and my rough deadline is [insert date].”

If you have a website and email list, tell your subscribers about your mission.

Spreading the word about your book writing goal is going to get other people asking you about it along the way and inspiring you to stick with it.

While some people say you shouldn’t go public with your goals, I disagree in a sense. I think it depends on the person and the goal.

For many people who give a crap about what people think of them (which is most people), promising people that they’ll have their book finished by a certain day is the right move.

It 100% helped me write my three books. Because if I didn’t tell anyone, then the only person I would have to lie to and say I didn’t really want to write a book would be myself—not a bunch of people I just told I wanted to write a book.

The social pressure of people knowing I failed to stick to my goal and write the book is not something I wanted to face.

Alright, after you set an artificial deadline and spread the word to the public about it, you’re onto the third and final step.

Step 3 – Put Your Money Where Your Mouth Is

The genius (other people would call it simplicity) behind this is if you completed Step 1 and Step 2, you put this external and internal pressure to get your writing done.

And pressure is a good thing in my opinion. Here’s why.

There is no smoke and mirrors about your mission now. You can’t fool anyone else or yourself and quit.

Unless you’re comfortable looking stupid, which you have other issues if that’s ok with you, it’s time to put your money where your mouth is to deliver on your promise.

You have to sit your butt in a chair (or stand at a standing desk) and put your fingers to the keyboard to actually write your book.

I recommend you write for one hour a day, each day. Do whatever it takes (wake up earlier, stay up later, decline the dinner invite) to keep that one hour each day for yourself to write your book.

If you stick with it, I promise you you’re book is going to grow and you’ll be ready for that deadline with a solid book that’s going to change your life.

Want an accountability partner and coach to help you write a bestselling book? Learn more and consider hiring me as your author coach.

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