What’s your goal as an author?
My goal is to get my readers to feel, believe, or act in a certain way. To do that, I need them to buy my books.
And I can’t accomplish any of those goals with just writing. Writing is a medium, but it’s powerless if I don’t know the solution to get my readers to feel or act in a certain way.
What’s the solution then?
It’s marketing 101, and every author needs marketing. Because an author who only knows how to write well, but doesn’t know a lick of marketing, simply won’t succeed.
When authors know how to utilize marketing principles in their writing, three great things happen.
1) Better writing
One of the most important elements of a book is the writer’s voice. And an author who understands marketing will know how to connect with their audience.
The word choices, sentences structure, and story examples will resonate better with the reader.
This, of course, makes their writing better because it makes the reader feel confident that the author knows them—and can solve their problem.
If you don’t want to learn marketing for yourself, at least study it for your audience. They’ll appreciate it.
2) Spread your message
With thousands of books to choose from, marketing isn’t something to put you ahead of the pack. It’s an action needed to stay level with the competition.
If your book introduction and book description don’t persuade readers into a purchase, they’re buying someone else’s book who does convince them. Regardless of who has the better book content, the better marketer wins.
I took my own marketing medicine this past Sunday and I’m so glad I did.
I went to the Cincinnati National College Fair and sold tons of How To College books. The marketer in me did the research to find this event. And the marketer in me made the sales pitch in front of high school students that resulted in sales left and right.
The writer in me had no part of getting my book out there. Writing, without marketing, just doesn’t reach the same potential (online or in person).
Now my message is reaching new audiences (and hopefully spreading by word of mouth).
3) Make money
You’re not a sell out for wanting to make money off your writing. You’re just smart.
You have bills for your car payment, rent, and electricity. Plus, it’d be nice to have extra money for vacations and other entertainment.
Money needs to come from somewhere, especially if you’re writing full-time without a day job. And marketers who know what they’re doing make money off their books, so you should too.
Otherwise, without marketing skills, you’re relying on pure luck that your books will sell. Meaning there’s a high probability that not a lot of people will buy.
Why not control what you can control and create a marketing strategy? Your book launch and future sales could use a boost from some marketing tactics.
Without marketing, connections with your readers aren’t made and books aren’t sold. And it’s hard to deny that part of an author’s success is determined by how many people read their message.
For these reasons, it’s worth your time to learn marketing.
There are people out there who want your book. It’s your job to find them and persuade them that your book is for them!
How much time do you spend a week learning marketing? Is it a priority?