Do you take blogging seriously?
Before we get to that, imagine it’s the year 1995. And some guy steps out of a time machine and walks up to you saying, “Hey, I’m from the future. And 20 years from now, every single person will have the capacity to build a platform that reaches an audience of thousands, hundreds of thousands, or maybe even millions, all for free. It will be called blogging.”
Wouldn’t that blow your mind? You’d say, “No way! How is that possible?” Because no matter what your profession is, an audience that big would change your life.
If you’re a business owner, you could direct your audience to your services or products.
If you work for a non-profit organization, you could build huge awareness and publicity for your charity event.
And, of course, if you’re an author, you could direct that audience to buy your books. With a big enough audience, you could ensure that each book became a bestseller.
In any other era, you would have to be famous or have a ton of capital to muster an audience of this size. Now, all it takes is hard work, providing people value, and time to build a huge audience.
That’s why you must take blogging serious.
Do You Take Your Blog Seriously?
This situation happens to the best of us. You have a great idea to start a blog. You start it and write a few articles. The traffic only comes in drip by drip, like a broken sink faucet.
You enter the dog days of blogging, where the feeling isn’t new anymore and you haven’t seen much results. You feel discouraged.
Soon that discouragement can lead to the thought of quitting, and then being upset at yourself that you’re thinking that way. (Don’t ever quit!!!)
It’s at times like these that you can think, “Why put so much effort into writing something that isn’t read?” It’s a reasonable thought when the immediate reward doesn’t equal the work.
That leads to the overall thought of, “Should I be spending my time in another area where I can see immediate returns?”
And then you stop taking blogging seriously because it’s hard to build an audience.
Blogging = Gained Trust And Influence
Here’s a formula that will always turn your blog into a success if you stick with it: free valuable content + consistent publishing.
When you continue to give value to people for free and do it consistently, you’re bound to build an audience over time.
This audience will most importantly trust you. And, as long as you don’t abuse their trust, you can provide more value to them through linking to other services or products you believe in promoting.
That can become extremely profitable. Sometimes, if you’ve established enough rapport with an audience, they will ask and beg you to create a product or service that they can buy to reciprocate what you’ve done for them.
Remember, the reality of giving people consistent value and that turning into their trust is as proven as gravity.
The power of sharing your message through a blog to gain trust and influence over an audience can’t be understated.
One group of people who need that influence are authors…
Blogging Is Powerful For Authors
For an author, building an audience through your author blog is a gold mine. Countless people become bestsellers, not because their book is the best, but their audience is the largest and most loyal.
Through your blog:
- You can test out book ideas.
- You can experiment by writing sample chapters and evaluating your reader’s responses in the comments.
- You can build relationships with influencers.
- You can become an influencer and speak at conferences or seminars through the popularity of your blog.
So if you already take your blogging seriously, you’re on the right track. I want to encourage you to keep going, even when you don’t feel like writing.
And if you don’t take blogging seriously, you’re missing thousands of people across the world whose life you could change by reaching them with your writing. So start taking blogging seriously, because over time it will pay you back, maybe more than you deserve.
How are you going to look at your blog differently now? Please comment below to continue this conversation.
Related: Why You Should Blog As An Author