Do you know the best way to get more email subscribers?
I probably don’t need to tell you the importance of email subscribers for authors. But just in case I do, here’s a quick recap.
Authors with a large email list are able to make boatloads of money and:
- Sell thousands of more books
- Hit bestseller lists
- Test out future book ideas
- Quit their 9 to 5 job
- Turn their book into a business
Here’s the issue: Knowing the importance of a huge, quality email list and having one is not the same.
For example, I know the value of a billion dollars, yet I’m nowhere close to it.
So how do you go about attracting loyal followers and being known? Before I tell you what it is, I’ll say it’s a whole lot easier than getting a billion dollars.
Other articles will tell you about tactics, gimmicks, and strategies to get more email subscribers. And all of those can help.
But when you focus on the tactics, you miss the forest for the frees. You’re prone to see people as numbers and dollar signs, instead of human beings—and eventually it bites you with a smaller and less engaged email list.
So tactics are secondary.
If it’s not tactics that matter most, what is it?
The Biggest Persuader Is…
Far more important that tactics, social media presence, and homepage buttons, the best way to grow your email list is to: Care about your audience.
Write posts for them.
Think about what they’re struggling with or not understanding as well as they could, and teach them.
Go email your list asking them, “What can I help you with?”
Those with a smaller list have the ability to be much more hands on than someone with 10,000 people on their list.
The majority of other bloggers and authors won’t go the extra mile to do this. So when you truly care about helping your audience, it will show.
When you bring people to success, they’ll tell people about how you helped them. The people they tell will check your stuff out and become fans.
Your audience will multiply.
You’ll also get more people sharing your content on Facebook, Twitter, Instagram, etc. That translates to more audience growth.
It pays to go the extra mile because no one else does.
So don’t think your blog or books are for yourself. I mean you should still enjoy doing it, if you don’t then find something else to do, but most of all do it with your audience in mind.
The biggest persuader is giving free value and care to others. That’s rare. That’s how your blog will stand out.
And of course, all of this means a bigger email list and audience for you.
I Challenge You To…
The lesson here is to stop focusing on your email list, and start focusing on caring about your audience.
This way your email list will organically grow, because you’re free to go above and beyond telling people they’re important to you.
To get started, I challenge you to do one of these actions:
- Email your list asking them to reply to the question, “What can I do for you?” or, “What are you struggling with that you want me to write a post about?”
- Offer 10-30 minutes of free coaching to help a few individuals with a specific problem.
- Put a ton of effort into a free ebook that you could have sold.
- Post better content or post more than once a week.
- Get creative to do something that shows you care about “your tribe.”
If you genuinely care about people, you’ll be 100x more successful than if you’re only out for yourself.
Isn’t it ironic how business works?