Do you know how many Facebook users there are in the world? 500 million? 750 million? 1 billion? No, much higher.
There are over 1.5 billion Facebook users on the globe! Just imagine if you had 1.5 billion people to read your blog post (your site would crash) or 1.5 billion people to visit your book’s Amazon sales page (you’d be a millionaire).
Of course, this hypothetical isn’t in the vicinity of being reasonable. But what is reasonable is that you’re probably not getting the maximum Facebook engagement out of your posts.
You share blog posts on Facebook and get a few people to interact with it or visit your blog. However, I’m sure you leave many likes, comments, and website visits on the table by not optimizing your Facebook content.
This unfortunately means that there are people who would love your content that don’t know about it. These same people would join your email list and buy your book, if you only gave their eyes a chance to see it!
Let’s engage with these people by maximizing the reach of your Facebook posts.
How To Increase Facebook Engagement
I thought about going into the science of how the Facebook News Feed algorithm works, but I decided against it for simplicity’s sake.
To increase your shared content reach you want the maximum number of people to like, comment, share, and spend time viewing your Facebook post. Those are the main factors to focus on to get your post higher in people’s News Feed.
And when your post gets good activity, people who you’re not even friends with will see it in their News Feed based on their connections’ activity with your content.
With that goal in mind, here’s how it’s done.
1. Write intriguing headlines
Headlines are crucial for your post’s Google SEO ranking and Facebook reach. Ever since I bookmarked this SumoMe headline guide in January, I still use it for every post. It’s excellent. You’ll find that the most successful headlines invoke emotion, positive vibes, or helpful information.
2. Add an attractive image to every blog post
This seems like an obvious tip, but you’d be surprised at how many beginner bloggers don’t have a featured image for their post. You can’t just add any old image either. Make it relevant to the blog post content and attractive for the viewer. My favorite site for free images is Pixabay because of their 670,000 free images.
3. Ask inviting questions about the content
The secret to social media success is treating it as real life, not social media. If you want someone’s opinion or interaction in person, you ask them a question. So do the same on your Facebook post. Maybe it’s a controversial question, maybe it’s not. But the goal is to put a question in your Facebook viewers head that leads them to read your post and respond to your question.
4. Respond to all comments
Since each comment on your post increases its Facebook score—leading to more people seeing your post—it’s a no-brainer to respond to all Facebook comments. Do a follow up question to continue the discussion. Or even saying “thanks” or “I appreciate your comment” will help out your post’s reach. And definitely like their comment because every interaction adds up.
5. Post after 6pm
Because the majority of your adult friends go to work anywhere from 8am to 6pm, they either will be too busy to check Facebook or it will be blocked on their work computer’s browser. That’s why you’ll get far fewer responses if you share a post at 3pm than if you wait for after dinner at 7pm. Don’t post too late though or they’ll be sleeping.
6. Post once a day or once every two days
Clearly Facebook can be a solid source of traffic for your blog. But you don’t want to overdo it and annoy your audience by posting three times a day. (You can post multiple photos and videos a day on Snapchat.) I find that posting once a day or once every two days is a good balance. And on the days when you want to post but don’t have fresh content, get resourceful by reposting old content. The audience who didn’t see it originally or don’t remember it will read it like it’s new.
7. Create a Facebook Fan Page
You don’t have to create a Facebook Fan Page, because you can share your posts through your personal profile. However, the people who like your Facebook Fan Page tell the Facebook algorithm that they want to see your new content and it will show up in their News Feed. That’s why it’s useful. Plus, building a large Facebook Fan Page following can do big things for your personal brand, beyond your blog or book audience.
No matter if you’re sharing a blog post, asking people to vote on a book title or cover, or sharing your newly published book, your goal is to get your Facebook post the highest visibility possible. And it’s not by blind luck that some posts get liked and shared more than others.
Optimizing Facebook engagement is a science. So follow the tips laid out above and you’ll get higher engagement and clicks from your audience than ever before.
Now it’s time to stop reading and get on your Facebook hustle!
Do your posts seem to get a ton of likes and comments, or go unnoticed? How much do you focus on building your Facebook audience? Comment below your thoughts and questions about this topic.