What’s The X In Self Publishing X?

what's the X in self publishing x

As I described in the post What Makes A Good Book Title?, titles matter a great deal to the perception of a project and how successful it is.

Of course the number one factor is execution, but a name certainly has some influence. The name affects what visitors think of the brand, how trustworthy it is, and how memorable it is.

And that’s why I took my time to choose the name of this website. Because I knew I wanted a name that both clearly communicated the focus for you—the reader—and a name that also inspired me to keep going to create more value.

So in this post you’ll learn about the idea behind the name SelfPublishingX.com and my mission. And if you’ve read Why You Should Blog As An Author and haven’t bought your domain name, this post may help you when you’re deciding on your website’s title.

The Meaning Of X In Self Publishing X

The meaning of the letter X (in Self Publishing X) is exploration.

Essentially, we’re going to travel through the world of self publishing to learn about it so you can reach your dream to become an author, make a full-time income from your books, or another goal.

Metaphorically speaking, think of this exploration like settlers exploring the western United States for the first time, marine biologists exploring the never before reached bottom depths of the ocean, or astronauts exploring the unseen galaxy.

We’re going to do the same with writing and marketing a bestselling book.

And besides the letter X meaning exploration, it also represents the unknown and what is yet to be discovered. This mysterious element about the future is appealing and strikes people’s interest, in my opinion.

That’s why I believe Self Publishing X is a cool name that won’t ever become outdated.

Although my company’s name isn’t two syllables like Nike, eBay, or Google, I believe the name Self Publishing X is catchy, memorable, and easy to spell correctly.

Plus, you’re more likely to get traffic from search engines when your domain name matches the keyword you’re shooting for, in this case I’m targeting “self publishing.”

Mission Going Forward

Similar to what I wrote in the About page, the mission of Self Publishing X is to help you become an author because I’m confident you have a book in you.

I’m 100% convinced that writing a book could forever change your life.

How much would your life improve if you received thousands of dollars a month in passive income from book royalties?

How great would it be for you to be seen as an expert in your niche thanks to your book?

How helpful would it be to gain business leads, speaking opportunities, or coaching gigs from those who read your work?

These are only a few of the countless reasons to become an author. Not to mention the personal achievement of being able to call yourself an author for the rest of your life.

So, check out the blog to see me explore in-depth strategies on:

And there’s another item on my agenda for 2016: an online course that walks you through a step-by-step approach on how to self publish a bestselling book.

To be the first to know about the course, when it goes live, and more details, make sure you subscribe to my newsletter (you can enter your email at the top right of this page). I’m super excited about this course!

If everything goes as I plan it, Self Publishing X will be the number one resource out there for those who want to be an author and for already published authors.

Lastly, thanks for your support and joining me on this journey of exploration.

If you would like, please leave a comment with any type of content you want to see on this site or in the course.

And have a good Monday!

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