I rarely use the word “should” when I talk or write because I don’t like its meaning and connotation.
Should is used to point out obligation, and it’s usually used to be negative about someone’s decisions or actions. For example, the word always comes in the form of critique, “He should have done this.” Or, “She should have done that.”
Instead of looking forward with a positive attitude, people use should to criticize someone else in any unhealthy manner. When another human goes against what they think is correct, they throw that word out there as a thorn in the side.
That’s why the word annoys me! It doesn’t build anyone up, inspire support, or unify a group.
But here we are, and I intentionally decided to use the word “should” in this title: Why You Should Blog As An Author.
Even though I’m not a fan of it, I used should to stress the importance of having a blog as an author—especially a self published author. I’m indicating your duty to blog, in a positive manner.
This is because it’s paramount to your success as an author that you blog and build an audience. Without one, you’re essentially playing the lottery when you launch your book and hope that people find it.
There’s no reason to play a game where you have no control and one you’re almost definitely going to lose, when you can play a different kind of game and improve your odds of success.
With that said, here are the 10 most important reasons why you should blog if you want to be a successful author.
1. Get experience showing your work to the world.
If you feel vulnerable when you say, “I’m writing a book,” and nervous about publishing your book for the world to critique, then a low risk way to get experience is to start blogging.
Audiences have lower expectations for blog posts, and you’ll learn that putting yourself out there isn’t so scary.
After publishing countless blog posts, you’ll be more confident when it’s time to click “Publish” and make your book live on Amazon.
2. Train your writing muscle to make book writing easier.
One of the key habits of successful writers is they write every single day. When magic is not at their fingertips and they’re feeling down, they still write to keep the habit going and train their writing muscle.
And running a blog is the perfect exercise to develop your writing muscle.
Push yourself to publish a blog post one or two times a week—the posts don’t have to be incredibly long. Then when it’s time to type out your book, you’ll knock it out because you’ve built a consistent habit to write each day.
3. Improve your writing.
When you write blog posts over time, you will:
- Identify your own writing voice and style
- Implement smoother transitions from one paragraph or idea to another
- Notice areas of improvement and make progress
- Build your vocabulary to have a bigger arsenal when you need to express your mind
All these improvements will result in you writing a better book. And your readers will love it!
4. Establish your online presence.
If you’re serious about being an author and your career, establishing your online digital presence needs to be at the top of your priority list. The size of your digital footprint is directly related to your success in this kind of work.
Today everything is about your website ranking, how much traffic you get, and what you do with your online real estate. This trend will continue to grow in importance in the future.
So continue to write and give it time, then your blog will become your own PR team, professional resume, and virtual gallery of your work.
5. Book promotion headquarters.
This may be the biggest reason on the list of why you should blog as an author: Your blog will become your book promotion headquarters.
Then you can get your audience involved to help you choose the book cover. Or ask your subscribers to join your street team to market the book.
Having a book promotion headquarters will give your book legs to get in the eyes of different people that otherwise would never have noticed your book. I also mention how a blog is crucial for marketing the book launch in this post—How To Self Publish A Book.
6. Connect with influencers and other authors.
Your network gets a rocket boost when you have an established blog that encourages interaction between other bloggers or authors and yourself.
This opens the door to write a guest post on their site, have them market your book through their email list, or interview them on your blog to give your readers more value.
Don’t underestimate the power of connecting with other influencers. These relationships can turn into big wins! The same is true for using social media as an author.
7. Give your readers somewhere to go.
If you don’t have a blog, then the reader who enjoyed your book is going to be bummed that you have nothing else for them to consume. Then they’ll go away and forget about you.
But if you do have a blog, you can include a page near the end of your book that directs the reader to your website.
There they can see more of your content, join your email list for updates, or buy your other books.
8. Create a passive income sales channel.
With a blog, you can create a page that showcases your books and links to the Amazon page where readers can order them. Doing this increases book sales, for sure.
And there are other money making options besides book sales.
You can get into affiliate marketing, where a unique link directs viewers from your site to another site and if they buy from there you receive a commission. Or you can create an online course on material relevant to your audience. Isn’t passive income the best?
All you do is set it up one time, let it go from there, and the money will continue to roll in. There’s money to be made in self publishing and the avenues it presents.
9. Know exactly what type of book your audience wants you to write next.
Assuming your blog is up and running with a decent amount of email subscribers, you can email them a survey (I use Google Forms) with a multiple choice question to ask them what topic would they like you to write about.
Receive the results, choose the most popular topic, and now you have a list of customers ready to buy this book when it comes out.
On a side note, through surveys and direct book promotion, you’ll discover that your email subscribers are your goldmine.
10. Turn your best blog posts into a book.
If you write a good amount of blog posts that your audience enjoys, you can work smart to use these related posts as the foundation for writing a book.
People familiar with your work will pay to get this content in an upgraded form that’s also all in one place. And people unfamiliar with your work will pay for it because it’s new to them.
For example, famous self published author James Altucher has gathered his blog posts before—rewrote parts and organized them—and then turned this compilation into a book. If you’re curious, I believe he did this with his book I Was Blind But Now I See.
You can also do the opposite, and rewrite chapters of your book to use them as blog posts.
Create Your Blog Today
The best time to start a blog was 20 years ago, but the second best time is today. So don’t procrastinate on all these benefits listed above.
If you want to set up your blog today, you’ll first need to choose your hosting service provider. This simply means the company that works behind the scenes for your website’s data, storage, security, etc.
Here’s a link to the hosting service I use for all my blogs: Brian’s Bluehost Affiliate Link.
After you select your plan, the next choice is your domain or URL name.
Many authors choose to use their first and last name as their domain—JohnSmith.com, for example. So that’s always a good choice (and if your name isn’t available, then adding your middle initial between your first and last name will also work.)
Or you can come up with something creative that matches the theme of your books and future blog posts.
For your domain extension, I’m convinced that “.com” is the most credible and therefore the best choice. You’ll see some “.org” and “.co” or other endings, but “.com” is the classic winner in my book.
Keep in mind the domain is free if you sign up at Bluehost. So you’ll only need to pay for the hosting service—which is $3.49 per month, at the time of this blog post.
Note: I am a Bluehost affiliate, meaning I receive commission when you sign up through my link. All hosting services have similar programs. I personally choose Bluehost because they offer a high-quality service and excellent customer support, which I believe in. If you use my link, thank you!
Cheers to creating your blog and taking a big step to your future success. You crushed it!
Are you convinced about why you should blog? If you don’t already do it, what’s holding you back from blogging? Did I miss anything in this post that you would add?