Self published authors always make their book into an ebook. That’s a given. Some will take the extra steps and get their book into paperback format.
However, many authors don’t have their book available as an audiobook. Why is this?
I think because authors are insecure about their voice, don’t think the investment is worth it, or don’t know where to start, they decide not to turn their book into an audiobook.
In a future post, I’ll walk you through the step by step process on how to create an audiobook.
But in this post, I’m going to explain why not having your book in audiobook format is a big mistake.
10 Reasons To Make Your Book Into An Audiobook
1. Additional revenue stream
Writing a book takes hard work, focus, and perseverance. Because of that, you shouldn’t sell yourself short on the rewards.
Add another profitable revenue stream by having an audiobook and these sales will flow into your bank account each month for years. Passive income at its finest.
Although this post is focused on audiobooks, this is a good opportunity for me to tell you to milk your book into other revenue streams to make big money. Your book can lead to consulting work, coaching opportunities, speaking gigs, or an online course—which you can charge $100-$1,000+ for those.
Once you put all of that work into writing a book, don’t leave money on the table by not squeezing the most out of it.
2. Audiobooks account for $2 billion and growing
Guess what book format is growing the quickest in the publishing industry? It’s audiobooks, by far.
When you consider that, it doesn’t seem so far fetched when you hear the fact that the audiobook industry accounts for over 2 billion dollars. You don’t need to be a statistician to takeaway that audiobooks are rising in popularity and you’d be wise to join the party.
And I have no doubt that if you don’t get in on the action, you’re going to be upset when the audiobook industry is evaluated at 5 billion dollars and you have nothing to show for it.
3. Audiobooks improve ebook and paperback sales
Someone who listens to your audiobook and becomes a fan of your work will rarely keep quiet about it.
They’ll tell their co-workers about it. They’ll recommend your book on social media. Maybe they have a blog and publish a blog post about your audiobook. Off course, they’ll tell their friends why they must read it.
And maybe they decide to purchase a few books for their bookshelf and as gifts for a family member or friend.
Needless to say, all of these activities lead to more book sales for you. I could come up with tons of different scenarios why the audiobook is a catalyst for more revenue. But none of them happen if there’s no audiobook from the start.
4. Make your content easy to consume
It’s impossible to multi-task while reading an ebook or physical book. You need your eyes to take in the content. (It’s for this reason that comprehension is better in those formats than an audiobook.)
An audiobook is easy to consume when working out, commuting to work, cutting the grass, planning your calendar, or watching kids, because your eyes can focus on something else. In other words, it offers you the freedom to multi-task.
Providing content that’s easy to consume will get you a bigger audience, improve your audience’s experience, and make them more likely to consume your other content.
5. Adds more credibility to your book’s sales page
I don’t have any factual data or analytics that prove an audiobook adds credibility to your book’s sales page.
Just in my experience shopping for books, even if I know I want the ebook, seeing there’s an audiobook available makes it more attractive.
It communicates to me that this author is serious about their work by offering their content in three different formats (ebook, paperback, and audiobook). Credibility and authority are huge in the effort to convince someone to give you money, and doing this does exactly that.
This little difference in your book’s sales page can sway a reader to purchase your book.
6. Gets you access to new audiences
As sad and insane as it is to me (because I’m an avid reader), some people simply don’t read books. That’s just how it is.
Once they finished school, they decided to never read a book the rest of their lives. Or they’re too busy to read. This group of people isn’t small as it includes millions of people.
Authors without audiobooks are out of luck because they’ll never reach this huge audience.
Publish an audiobook and now these people can engage with your content while they’re driving to work, walking their dog, or relaxing on the couch.
Gaining access to new audiences is a key essential of book marketing.
7. Effective way to connect with your readers
Besides a video where your audience can hear you and see your face, narrating your book is the next best way to connect with your readers.
The way you say your name, your reading tone, how fast or slow you read, your breathing, and other factors in your voice, all communicate a message about you to the audience.
Do it right, and someone who has never met you can get the genuine feeling that they know you through your narration.
A reader who hears your voice will more likely make an emotional connection than someone reading your words.
8. It’s cheap (or free) to produce
Because of Amazon’s ACX.com service, you can get your book narrated for free by a professional narrator—as long as you agree to split the profits 50/50 with the narrator.
If you would rather take 100% of the revenue and narrate the book yourself, which I recommend for all non-fiction authors, you can purchase equipment for a home studio. This cost will vary based on your equipment (probably around $100 total).
Do enough marketing and you can make that cost up in a month or two.
It gets a little more expensive if you rent out a sound studio to narrate the book yourself. Those studio rates will cost around $300 to $600 depending on how long you’ll be in there (the size of your book).
Even if this process runs you a few hundred dollars, consider this audiobook an investment in your author brand and an asset, rather than an expense that you’ll never get back.
9. Opportunity to go off on interesting tangents
Sometimes it doesn’t make sense for sake of concision and clarity to go off on a tangent in an ebook. But where it fits perfect is the audiobook.
Listeners love to get in the head of the author and see their true colors through off the cuff stories in the audiobook.
Gary Vaynerchuck is known to provide tons of extra material and stories in his narration that you can’t find in the text of his books. Since Gary is passionate about his topic, these background stories are great supplementary information that only audiobook listeners receive.
So if you’re a storyteller or extrovert who loves to talk, an audiobook is the perfect fit to provide your audience extra details that didn’t make it in your book.
10. Less competitive market
Since audiobooks are not as mature of a market as print books and ebooks, only a small percentage of books are ever turned into audiobooks.
This lower competition makes it easier for authors to rise in the sales ranks and stand out to readers. You can, and should, take advantage of this opportunity.
You have a much better chance at having a top-selling audiobook on Audible than making the New York Times Best Seller list. It’s profitable to be a big fish in a smaller pond.
Many authors decide not to mess with putting their book in audiobook format without first considering the benefits of it.
Now that you know the main advantages of an audiobook after reading this post, my goal is that you get your book narrated.
And after spending countless hours writing your book, it deserves to be shared and accessible in as many formats as possible. Do it the justice it deserves!
So go through the learning curve to narrate it yourself or hire a narrator to get your book in audiobook format.
You’ll be glad you did it and come out more experienced with this process in the future.
Are all of your books available in audiobook format? How comfortable are you as a narrator?